BTS, "I Need U" Useful for loss aversion and sunk costs. Read More MicroeconomicsWayne GeerlingDecember 21, 2020addiction, inelastic demand, sunk costs, loss aversion, decision making, irrationality, rationality, K-pop
BLACKPINK, "Kill This Love" Useful for sunk costs and loss aversion. Read More MicroeconomicsWayne GeerlingOctober 20, 2020sunk costs, loss aversion, decision making, marginal analysis, utility, K-pop, utility K-pop